Guest InterviewMar 2026
Why Your Facebook Ads Stopped Working in 2026
Sarah Chen — Head of Performance, Meta ANZ
The algorithm changed. Again. We break down what actually happened, what the data shows, and the three things you need to fix right now.
The Show
All EpisodesLatest Episodes
The Ads BenchmarkMar 2026
The Real Cost of a Lead in Australia — Q1 2026 Benchmark
Solo Episode — The Ads Benchmark
We aggregated data from 180+ campaigns across 12 verticals. Here's what a lead actually costs in Australia right now. The numbers might surprise you.
Agency DiariesFeb 2026
I Fired My Agency After 6 Months. Here's What I Learned.
James Wickham — Founder, SolarFlow Australia
A brutally honest conversation about what went wrong, the $47,000 in wasted spend, and why the warning signs were there from day one.
Editorial
All ArticlesLatest from the Blog
Data20 Mar 2026
Facebook Ads vs Google Ads in 2026: Where Should Australian Businesses Spend?
We analysed $1.2M in Australian ad spend across both platforms. The answer isn't what the agencies want you to hear.
8 min read
Guide15 Mar 2026
How to Fire Your Agency Without Losing Your Data
The breakup checklist every business owner needs. What to ask for, what to demand, and the one thing most agencies won't tell you.
6 min read
Benchmarks10 Mar 2026
What a Lead Actually Costs in Australia — Q1 2026
Average CPL by vertical, by state, by platform. Aggregated from 180+ campaigns. The most comprehensive benchmark data we've ever published.
12 min read
Services
Find the right agency for what you actually need.
Not every agency does everything well. Start with the channel, and we'll match you with a specialist.
📱
Facebook Ads
Meta advertising across Facebook and Instagram
$32Avg CPL
4.2xAvg ROAS
$1.85Avg CPC
🔍
Google Ads
Search, Display, and YouTube advertising
$45Avg CPL
5.1xAvg ROAS
$3.20Avg CPC
📈
SEO
Search engine optimisation for organic growth
$18Avg CPL
8.3xAvg ROAS
N/AAvg CPC
🎵
TikTok Ads
Short-form video advertising on TikTok
$28Avg CPL
3.5xAvg ROAS
$1.10Avg CPC
💼
LinkedIn Ads
B2B advertising on LinkedIn
$85Avg CPL
3.8xAvg ROAS
$8.50Avg CPC
By Location
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Local market knowledge matters. An agency that understands your city's competitive landscape will always outperform a one-size-fits-all approach.
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The numbers, monthly.
Our monthly benchmark report with real Australian advertising data. CPL by vertical, ROAS by platform, trends worth knowing about. No fluff, no daily spam.
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