Guide15 Mar 2026
How to Fire Your Agency Without Losing Your Data
The breakup checklist every business owner needs. What to ask for, what to demand, and the one thing most agencies won't tell you about who owns your ad accounts.
6 min
Benchmarks10 Mar 2026
What a Lead Actually Costs in Australia — Q1 2026
Average CPL by vertical, by state, by platform. Aggregated from 180+ campaigns. The most comprehensive benchmark data we've ever published.
12 min
Opinion5 Mar 2026
Why Agencies Ghost You After Onboarding (And How to Prevent It)
It's the most common complaint in the industry. Here's why it happens, what the incentive structure looks like from the inside, and the contract clause that fixes it.
5 min
Data28 Feb 2026
TikTok Ads for Lead Gen: The Numbers After $200K in Spend
We ran TikTok lead gen campaigns across 8 verticals over 6 months. CPL ranged from $12 to $180. Here's what determined which end you landed on.
10 min
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