Weekly — Practitioners, real numbers
Monthly — Aggregated campaign data
Fortnightly — One trend, one opinion
Monthly — Behind the scenes
with Sarah Chen — Head of Performance, Meta ANZ
The algorithm changed. Again. We break down what actually happened, what the data shows, and the three things you need to fix right now.
The Ads Benchmark
We aggregated data from 180+ campaigns across 12 verticals. Here's what a lead actually costs right now.
with James Wickham — Founder, SolarFlow Australia
A brutally honest conversation about what went wrong, the $47,000 in wasted spend, and why the warning signs were there from day one.
with Marcus Liew — Google Ads Specialist, 12 years
Broad match is either the best thing Google ever did or the biggest budget drain in PPC. Marcus has the data to settle the debate.
with Priya Sharma — Performance Lead, TikTok Australia
Everyone's running TikTok ads now. But for lead generation — not ecommerce — does the platform deliver? We look at the numbers.
Industry Hot Take
15 minutes. 7 red flags. If your agency does any of these, it's time for a conversation. Or a new agency.
Our monthly benchmark report with real Australian advertising data. CPL by vertical, ROAS by platform, trends worth knowing about. No fluff, no daily spam.
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