What finance & insurance businesses need from an agency
Finance & Insurance businesses in Australia face unique advertising challenges. The typical monthly ad budget ranges from $10,000–$50,000/month, with the most effective channels being Google Ads, SEO and LinkedIn Ads.
The average cost per lead for finance & insurance businesses is $120, but this varies significantly by state and by the specific channel mix. Businesses that combine multiple channels typically see 20–30% lower CPLs than those relying on a single platform.
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